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Peter Nöcker

Franchise Manager - BAUEN+LEBEN Service GmbH & Co. KG

Speaker Portrait


Dipl. Betriebswirt (FH), Düsseldorf (1992) 
Franchise Manager (IHK) (2013)

Professional background:
1989 - 1999: READYMIX AG, building materials industry (executive assistant, sales, marketing).
1999 - 2003: General Manager i&M Bauzentrum Nöcker, Düsseldorf
2004 - 2007: Managing Director i&M Bauzentrum Westhoff & Frie, Herne
2008 - 2009: Shareholder-GF BAUEN+LEBEN, Herne
2010 - 2014: Head of Marketing BAUEN+LEBEN Service System Headquarters (Allianz), Krefeld
from 07/2014: Head of Franchise BAUEN+LEBEN Service System Headquarters (Franchise), Krefeld

Head of Franchise, 58 years old, widowed

Expertise / Expert knowledge

Building trade/associate groups
Experience Allianz BAUEN+LEBEN (first as a partner, later in the system headquarters)
Experience transformation of the alliance into the franchise system (2012 - 2014).
Establishment and completion of B+L system (2014 to 2019).
Expansion and acquisition of new system partners (2017 to date).


BAUEN+LEBEN is a franchise system for the medium-sized specialized dealer for building materials wood and roof. 

The specialized building materials trade is located in the 3-stage distribution channel between the building materials manufacturer and the end user (usually craftsmen, building contractors, trade, partly private customers, e.g. homeowners). The industry is characterized by medium-sized companies and the dealers are predominantly organized in association groups. B+L partners are always members of the association group EUROBAUSTOFF. 

The system addresses existing companies in the industry (converting franchise). The B+L system offers its partners economic success, security and a future perspective. This is made possible by a comprehensive range of services, which greatly relieves the partner. So he can better concentrate on the core task in the trade, sales and management of his team. A strong brand, good key figures, purchasing advantages, optimal processes and IT support the partner in competition.

Partners: 24
Locations: 77
External sales: approx. 500 Mio.€
Employees: 1400
Certified full member of the German Franchise Association e.V.