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German Entrepreneur Benchmarkday

Meeting point for small and medium-sized as well as decentralised companies and brands.

Gain exclusive insights into the strategies of successful entrepreneurs and managers from prosperous companies over a wide variety of industries. Gain overview and orientation in ever-accelerating changing markets.

Themed "Insights and know-how exchange of future-proof strategies", entrepreneurs, managers and investors from the branch and franchise world meet to exchange experiences, network and learn from the best.

The Benchmarkday offers participants a wide variety of perspectives and approaches to current challenges and objectives, with presentations, a business forum and networking breaks, in direct exchange with the speakers and with each other.

Forum for Innovation and Growth

  • Reorientation in a changed economic environment
  • News, Trends and Inspiration
  • Entrepreneurial Spirit and Resilience

Are you ready for new impulses?

On 13 October 2022, the Business Community and BFW Federal Union of the Franchise Industry, in cooperation with BDS Bund der Selbständigen, MHK Group and Business Network International, organized the German Entrepreneur Benchmarkday.


Welcome Reception

Entrance, registration, coffee bar


Susanne Seifert
Chairwoman - Bundesvereinigung der Franchisewirtschaft
Speakers Portrait

Dieter C. Nass
Managing Director - Business Community
Speakers Portrait

Wolfgang Becker
Management Board - MHK Group

Hard Skills in Soft Business

Digitalisation in a traditional and non-digitalised industry.

Lena Moos
CEO - LeMoos GmbH

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Shopping as the simplest triviality of everyday life

Innovative, flexible and available around the clock.

Thomas Stäb
Head of teo and Lädchen, member of the management - tegut... gute Lebensmittel GmbH & Co. KG

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Rethinking the value chain

System and/or regionality?
Product and/or solution?

Podcast interview with Oliver Nordmann on his talk topic

Oliver Nordmann
Managing shareholder - Nordmann Unternehmensgruppe GmbH

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Lunch Break & Business Forum

Experience exchange and networking

Converting franchise - solution for the medium-sized business

We cannot change the wind, only set the sails differently!

Podcast interview with Peter Nöcker on his talk topic

Peter Nöcker
Franchise manager - BAUEN+LEBEN Service GmbH & Co. KG
Speakers Portrait

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Stronger, higher, faster

Target large partner companies, a lever for expansion.

Podcast Interview with Christophe Winkelmuller and Juliette Martin on their talk topic

Christophe Winkelmuller
CEO - L'Agence Automobilière
Speakers Portrait

Juliette Martin
Franchise Development - L'Agence Automobilière
Speakers Portrait

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Coffee Break

Digital natives - hopeless case for my stationary retail?

Growing up with mobile devices and social media, how does that influence purchasing expectations and what specific opportunities does it create.

Podcast interview with Marie-Luise Meyer on her talk topic

Marie-Luise Meyer
Managing Director - Hamwa GmbH
Speakers Portrait

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Venue & Arrival

The German Entrepreneur Benchmarkday 2022 took place in the area3 of MHK Group, Hans-Strothoff-Platz 1, 63303 Dreieich (near Frankfurt am Main). The area3 is located in Dreieich, only 15 kilometers from Frankfurt city center and 10 kilometers from the airport.

Open map

Hotel recommendation

DIWOTEL | Frankfurt Airport Dreieich
Robert-Bosch-Straße 5c
63303 Dreieich
+49 6103 44001300

Booking code: Benchmarkday

Opposite the MHK car park and only 1 minute walk through the MHK Park to area3.


The get-together took place on the evening before, 12 October 2022 from 7 pm in the Restaurant Bar of DIWOTEL.

Colleagues and business associates chatted, ideas were exchanged and new contacts were made in a convivial atmosphere.


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