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German Entrepreneur Benchmarkday

Meeting point for small and medium-sized as well as decentralised companies and brands.

Gain exclusive insights into the strategies of successful entrepreneurs and managers from prosperous companies over a wide variety of industries. Gain overview and orientation in ever-accelerating changing markets.

Themed "Insights and know-how exchange of future-proof strategies", entrepreneurs, managers and investors from the franchise industry meet for sharing experiences, network and learn from the best.

Benchmarkday offers you a wide-ranging program with presentations, innovation panel, open space workshop, business forum and networking breaks.

Forum for Innovation and Growth

  • Reorientation in a changed economic environment
  • News, Trends and Inspiration
  • Spirit and spirit of optimism

Are you ready for new impulses?

On October 14, 2021, the Business Community and BFW Federal Union of the Franchise Industry, in cooperation with BDS Bund der Selbständigen, MHK Group and Business Network International, organized the German Entrepreneur Benchmarkday.


Welcome Reception

Entrance and registration


Susanne Seifert
Chairwoman of the Bundesvereinigung der Franchisewirtschaft
Speakers Portrait

Dieter C. Nass
Managing Director Business Community
Speakers Portrait

Wolfgang Becker
Management Board MHK Group

Farmer or Hunter?

The 3 FTs of a successful franchise system.

Peter Blassnigg
Managing Director PROMEDICA Plus
Speakers Portrait

Download talk

Make it SIMPLE - Sustainability, the megatrend of the future

Gerold Wolfarth
Founder / CEO bk Group AG
Referenten Portrait

Download talk

Coffee Break

Innovation Panel

More digital, faster, more mobile - working closely with BigTechs and tech start-ups to secure a lead and exploit technological opportunities.

Hartmut Eisele
Senior Key Account Manager
VR Payment
Speakers Portrait

Sead Berisha
CEO Smoothr

Malte Andree
CEO uRyde
Speakers Portrait

Raphael Büdel
CEO sizzly
Speakers Portrait

McDonald's, pioneer in system gastronomy - Peter Pane, the future of branded gastronomy

Rainer Pastätter
Franchisee & System Partner
Peter Pane Burgergrill & Bar
Speakers Portrait

Lunch Break & Business Forum

Experience exchange and networking

New normal just ahead

Momentary snapshots of a franchise manager

Ralph Pfisterer
European Franchise Development Manager
Triumph International GmbH
Speakers Portrait

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Open Space Workshop

Coffee Break

Road to No. 1

What motivates successful entrepreneurs to place themselves under the ACADEMY logo?

Timo Oswald
Team Leader Franchise
Academy Holding AG
Speakers Portrait

Download talk

Goodbye & DUB22

Venue & Arrival

The German Entrepreneur Benchmarkday 2021 took place in the area3 of MHK Group, Hans-Strothoff-Platz 1, 63303 Dreieich (near Frankfurt am Main). The area3 is located in Dreieich, only 15 kilometers from Frankfurt city center and 10 kilometers from the airport.

Open map

Hotel recommendation

DIWOTEL | Frankfurt Airport Dreieich
Robert-Bosch-Straße 5c
63303 Dreieich
+49 6103 44001300

Booking code: Benchmarkday

Opposite the MHK car park and only 1 minute walk through the MHK Park to area 3.


The get-together took place on the evening before, 13 October 2021 from 7 pm in the Restaurant Bar of DIWOTEL.

Colleagues and business associates chatted, ideas were exchanged and new contacts were made in a convivial atmosphere.


Cooperation partners


Media partners