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German Entrepreneur Benchmarkday

Meeting point for small and medium-sized as well as decentralised companies and brands.

Gain exclusive insights into the strategies of successful entrepreneurs and managers from prosperous companies over a wide variety of industries. Gain overview and orientation in ever-accelerating changing markets.

Themed "Insights and know-how exchange of future-proof strategies", entrepreneurs, managers and investors from the franchise industry meet for sharing experiences, network and learn from the best.

Benchmarkday offers you a wide-ranging program with presentations, innovation panel, open space workshop, business forum and networking breaks.

Forum for Innovation and Growth

  • Reorientation in a changed economic environment
  • News, Trends and Inspiration
  • Spirit and spirit of optimism

Are you ready for new impulses?

On October 14, 2021, the Business Community and BFW Federal Union of the Franchise Industry, in cooperation with BDS Bund der Selbständigen, MHK Group and Business Network International, organize the German Entrepreneur Benchmarkday.


Welcome Reception

Entrance and registration


Susanne Seifert
Chairwoman of the Bundesvereinigung der Franchisewirtschaft
Speakers Portrait

Dieter C. Nass
Managing Director Business Community
Speakers Portrait

Wolfgang Becker
Management Board MHK Group

Farmer or Hunter?

The 3 FTs of a successful franchise system.

Peter Blassnigg
Managing Director PROMEDICA Plus
Speakers Portrait

Make it SIMPLE - Sustainability, the megatrend of the future

Gerold Wolfarth
Founder / CEO bk Group AG
Referenten Portrait

Coffee Break

Innovation Panel

More digital, faster, more mobile - working closely with BigTechs and tech start-ups to secure a lead and exploit technological opportunities.

Hartmut Eisele
Senior Key Account Manager
VR Payment
Speakers Portrait

Sead Berisha
CEO Smoothr

Malte Andree
CEO uRyde
Speakers Portrait

Raphael Büdel
CEO sizzly

McDonald's, pioneer in system gastronomy - Peter Pane, the future of branded gastronomy

Rainer Pastätter
Franchisee & System Partner
Peter Pane Burgergrill & Bar
Speakers Portrait

Lunch Break & Business Forum

Experience exchange and networking

Topic follows

Ralph Pfisterer
European Franchise Development Manager
Triumph International GmbH

Open Space Workshop

Coffee Break

Topic follows

Timo Oswald
Team Leader Franchise
Academy Holding AG
Speakers Portrait

Goodbye & DUB22

Venue & Arrival

The German Entrepreneur Benchmarkday 2021 will take place in the area3 of MHK Group, Frankfurter Straße 155, 63303 Dreieich (near Frankfurt am Main). The area3 is located in Dreieich, only 15 kilometers from Frankfurt city center and 10 kilometers from the airport. Highways and train stations can be reached in no time

For all participants a parking garage is available for free use. Electric cars can be loaded in the basement of the parking garage at several parking lots. The entrance of the parking garage is located in the Robert-Bosch-Straße 12. Please use this address for your arrival with the navigation device. From the parking garage, you can reach the area 3 directly through the gardens.

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Hotel recommendation

DIWOTEL | Frankfurt Airport Dreieich
Robert-Bosch-Straße 5c
63303 Dreieich
+49 6103 44001300

Booking code: Benchmarkday

Opposite the MHK car park and only 1 minute walk through the MHK Park to area 3.


Should you arrive the day before, we look forward to welcoming you at the get-together on the evening before, 13 October 2021 from 7:00 pm in the Restaurant Bar of the DIWOTEL.

Chat with colleagues and business associates, exchange ideas or make new contacts in a convivial atmosphere.

Attendance at the Get-together can be indicated directly at the Registration for the Benchmarkday.


Cooperation partners


Media partners

Become a promoter

Take the opportunity to present your company with your solutions, services, products, services and expertise to the participants of the German Entrepreneur Benchmarkday 2021.

Become a promoter now

COVID-19: The event will be held in accordance with the currently valid safety regulations

In order to prevent further spread of COVID-19 and to ensure the safety of all participants, extensive arrangements will be made for the conference and the supporting programme of the German Entrepreneur Benchmarkday. In addition to strict hygiene measures with regard to the conference room, hospitality and hotel stays, these include specifications for maintaining a safe distance between all participants.

You can find more information in the protection and hygiene concept.