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Christian Appel

Retail Sales Manager - BAUKING GmbH, hagebau


Sales - how does it work?

Interview with Christian Appel

Speaker Portrait


Retail Sales Manager since 11/2022 - until today BAUKING in Dortmund.
Sales management hagebaumarkt and WerkersWelt from March 2019 to November 2022 at hagebau in Soltau.
From September 2015 to December 2018, Member of the Management Board for Marketing and Sales at SAGAFLOR AG (association of garden centres and pet shops) in Kassel.
At BayWa AG, responsible as Managing Director for the franchise companies AFS & BHSS (retail and specialist trade Germany and Austria) in the period from April 2007 to August 2015. At the same time, member of the Board of Directors of the Italian franchise company IFS.
Worked for Max Bahr as store manager and later as district manager throughout Germany in DIY retail sales from June 1992 to March 2007.
Prior to that, training and first management experience at Kaufhof Warenhandel AG (period June `92 to June `96).

Expertise / Expert knowledge

Well-founded expertise: corporate development | sales & earnings targets | change| marketing | employee management 
Qualities: Confident | loyal | communicative | self-motivated | resilient | team player



With more than 77 specialist retail locations, BAUKING is one of the TOP companies in the German building materials and timber trade and is also one of the market leaders in the retail sector with around 50 hagebaumarkt stores.

As part of the European group of companies Building Materials Europe (BME), which has been part of the Blackstone Group as a portfolio company since 2019, Bauking offers its professional customers and private do-it-yourselfers in northern, western and eastern Germany more than 60,000 articles every day, as well as competent advice and professional services for the respective construction project. BAUKING owes its great success above all to the dedicated and passionate commitment of its almost 4,000 employees.