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German Entrepreneur Benchmarkday

Meeting point for small and medium-sized as well as decentralised companies and brands.

Gain exclusive insights into the strategies of successful entrepreneurs and managers from prosperous companies over a wide variety of industries. Gain overview and orientation in ever-accelerating changing markets.

Themed "Insights and know-how exchange of future-proof strategies", entrepreneurs, managers and investors from the branch and franchise world meet to exchange experiences, network and learn from the best.

The Benchmarkday offers participants a wide variety of perspectives and approaches to current challenges and objectives, with presentations, a business forum and networking breaks, in direct exchange with the speakers and with each other.

Forum for Innovation and Growth

  • Orientation in a constantly changing economic environment
  • News, Trends and Inspiration
  • Entrepreneurial Spirit and Resilience

Are you ready for new impulses?

On 19 October 2023, the Business Community and the Federal Union of the Franchise Industry, in cooperation with the MHK Group, organized the German Entrepreneur Benchmarkday.

Joy of exchange


Welcome Reception

Entrance, registration, coffee bar


Greeting by the Business Community, the Federal Union of the Franchise Industry and the MHK Group.

From advertising partnership to franchise

Sebastian Winkler
Prokurist, COO - Fontanelli GmbH, Trauringschmiede

Speaker Portrait

Competitor and master franchiser as expansion amplifier

Experiences, risks, opportunities

Volker Wachtel
Managing Director - Partyland Deutschland GmbH
Retail Sales Director Central Europe - Partyland Europe Ltd.

Speaker Portrait

The digital transformation of Eintracht Frankfurt

Timm Jäger
Managing Director - EintrachtTech GmbH, Eintracht Frankfurt

Speaker Portrait

Lunch break & Business Forum

Experience exchange and networking

Sales - how does it work?

I didn't do all the things right, but I did a few.

Christian Appel
Retail Sales Manager - BAUKING GmbH, hagebau

Speaker Portrait

Company Group Insights

Pommes Freunde and the growth in a group of companies.

Marc Lebski
Franchise Expansion Manager - Pommes Freunde Franchise GmbH, Enchilada Gruppe

Speaker Portrait

Coffee Break

Break up franchising?

Why a corset that is too tight is no longer up to date.

Nadine Brenner
Director Business Development - BKM.Mannesmann AG

Speaker Portrait

Rethinking expansion

Burrito Company - Modular Franchising

Immanuel P. Rebarczyk
Managing Director - Burrito Company GmbH

Speaker Portrait

Michael Freismuth
Managing Director - Burrito Company GmbH

Speaker Portrait

Download talk


Farewell by the organisers.

Arrival and participation

The German Entrepreneur Benchmarkday 2023 took place on 19 October 2023 in the area3 of MHK Group, Hans-Strothoff-Platz 1, 63303 Dreieich (near Frankfurt am Main). The area3 is located in Dreieich, only 15 kilometers from Frankfurt city center and 10 kilometers from the airport.

Open map

Hotel recommendation

DIWOTEL | Frankfurt Airport Dreieich
Robert-Bosch-Straße 5c
63303 Dreieich
+49 6103 44001300

The DIWOTEL is located opposite the MHK car park and only 1 minute walk through the MHK park to area3.

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The get-together took place on the evening before, 18 October 2023 from 7 pm in the Restaurant Bar of DIWOTEL.

Colleagues and business associates chatted, ideas were exchanged and new contacts were made in a convivial atmosphere.

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