German Entrepreneur Benchmarkday
Meeting point for small and medium-sized as well as decentralised companies and brands.
Gain exclusive insights into the strategies of successful entrepreneurs and managers from prosperous companies over a wide variety of industries. Gain overview and orientation in ever-accelerating changing markets.
Themed "Insights and know-how exchange of future-proof strategies", entrepreneurs, managers and investors from the branch and franchise world meet to exchange experiences, network and learn from the best.
The Benchmarkday offers participants a wide variety of perspectives and approaches to current challenges and objectives, with presentations, a business forum and networking breaks, in direct exchange with the speakers and with each other.
Forum for Innovation and Growth
- Orientation in a constantly changing economic environment
- News, Trends and Inspiration
- Entrepreneurial Spirit and Resilience
Are you ready for new impulses?
On 19 October 2023, the Business Community and the Federal Union of the Franchise Industry, in cooperation with the MHK Group, organized the German Entrepreneur Benchmarkday.
Joy of exchange
Program
Welcome Reception
Entrance, registration, coffee bar
Greeting
Greeting by the Business Community, the Federal Union of the Franchise Industry and the MHK Group.

From advertising partnership to franchise
Sebastian Winkler
Prokurist, COO - Fontanelli GmbH, Trauringschmiede

Competitor and master franchiser as expansion amplifier
Experiences, risks, opportunities
Volker Wachtel
Managing Director - Partyland Deutschland GmbH
Retail Sales Director Central Europe - Partyland Europe Ltd.

The digital transformation of Eintracht Frankfurt
Timm Jäger
Managing Director - EintrachtTech GmbH, Eintracht Frankfurt
Lunch break & Business Forum
Experience exchange and networking

Sales - how does it work?
I didn't do all the things right, but I did a few.
Christian Appel
Retail Sales Manager - BAUKING GmbH, hagebau

Company Group Insights
Pommes Freunde and the growth in a group of companies.
Marc Lebski
Franchise Expansion Manager - Pommes Freunde Franchise GmbH, Enchilada Gruppe
Coffee Break

Break up franchising?
Why a corset that is too tight is no longer up to date.
Nadine Brenner
Director Business Development - BKM.Mannesmann AG

Rethinking expansion
Burrito Company - Modular Franchising
Immanuel P. Rebarczyk
Managing Director - Burrito Company GmbH
Michael Freismuth
Managing Director - Burrito Company GmbH
Goodbye
Farewell by the organisers.


Arrival and participation
The German Entrepreneur Benchmarkday 2023 took place on 19 October 2023 in the area3 of MHK Group, Hans-Strothoff-Platz 1, 63303 Dreieich (near Frankfurt am Main). The area3 is located in Dreieich, only 15 kilometers from Frankfurt city center and 10 kilometers from the airport.
Hotel recommendation
DIWOTEL | Frankfurt Airport Dreieich
Robert-Bosch-Straße 5c
63303 Dreieich
+49 6103 44001300
www.diwotel.com
The DIWOTEL is located opposite the MHK car park and only 1 minute walk through the MHK park to area3.