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German Entrepreneur Benchmarkday

Meeting point for small and medium-sized as well as decentralised companies and brands.

Gain exclusive insights into the strategies of successful entrepreneurs and managers from prosperous companies over a wide variety of industries. Gain overview and orientation in ever-accelerating changing markets.

Themed "Insights and know-how exchange of future-proof strategies", entrepreneurs, managers and investors from the branch and franchise world meet to exchange experiences, network and learn from the best.

The Benchmarkday offers participants a wide variety of perspectives and approaches to current challenges and objectives, with presentations, a business forum and networking breaks, in direct exchange with the speakers and with each other. 

Forum for Innovation and Growth

  • Reorientation in a changed economic environment
  • News, Trends and Inspiration
  • Entrepreneurial Spirit and Resilience

Are you ready for new impulses?

On October 13, 2022, the Business Community and BFW Federal Union of the Franchise Industry, in cooperation with BDS Bund der Selbständigen, MHK Group and Business Network International, organize the German Entrepreneur Benchmarkday.


Welcome Reception

Entrance and registration


Susanne Seifert
Chairwoman - Bundesvereinigung der Franchisewirtschaft
Speakers Portrait

Dieter C. Nass
Managing Director - Business Community
Speakers Portrait

Wolfgang Becker
Management Board - MHK Group

Together goes that

Jan Blösz
Division Manager Location Development - hagebau Handelsgesellschaft für Baustoffe mbH & Co. KG

Rethinking the value chain

System and/or regionality?
Product and/or solution?

Oliver Nordmann
Managing shareholder - Nordmann Unternehmensgruppe GmbH 

Topic follows

Klaus Schmaeing
Marketing Director - Burger King Deutschland GmbH
Speakers Portrait

Converting franchise - solution for the medium-sized business

We cannot change the wind, only set the sails differently!

Peter Nöcker
Franchise manager - BAUEN+LEBEN (Service GmbH & Co. KG)
Speakers Portrait

Digital natives - hopeless case for my stationary retail?

Growing up with mobile devices and social media, how does that influence purchasing expectations and what specific opportunities does it create.

Marie-Luise Meyer
Managing Director - Hamwa GmbH
Speakers Portrait

Shopping as the simplest triviality of everyday life

Thomas Stäb
Head of teo and Lädchen, member of the management - tegut... gute Lebensmittel GmbH & Co. KG

Stronger, higher, faster

Target large partner companies, a lever for expansion.

Christophe Winkelmuller
CEO - L'Agence Automobilière
Speakers Portrait

Juliette Martin
Franchise Development - L'Agence Automobilière
Speakers Portrait

Venue & Arrival

The German Entrepreneur Benchmarkday 2022 will take place in the area3 of MHK Group, Hans-Strothoff-Platz 1, 63303 Dreieich (near Frankfurt am Main). The area3 is located in Dreieich, only 15 kilometers from Frankfurt city center and 10 kilometers from the airport. Highways and train stations can be reached in no time

For all participants a parking garage is available for free use. Electric cars can be loaded in the basement of the parking garage at several parking lots. The entrance of the parking garage is located in the Robert-Bosch-Straße 12. Please use this address for your arrival with the navigation device. From the parking garage, you can reach the area 3 directly through the gardens.

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The event will be held in accordance with the currently applicable safety, distance and hygiene regulations

In order to prevent further spread of COVID-19 and to ensure the safety of all participants, extensive arrangements will be made for the conference and the supporting programme of the German Entrepreneur Benchmarkday. In addition to strict hygiene measures with regard to the conference room, hospitality and hotel stays, these include specifications for maintaining a safe distance between all participants.

Hotel recommendation

DIWOTEL | Frankfurt Airport Dreieich
Robert-Bosch-Straße 5c
63303 Dreieich
+49 6103 44001300

Booking code: Benchmarkday

Opposite the MHK car park and only 1 minute walk through the MHK Park to area 3.


Should you arrive the day before, we look forward to welcoming you at the get-together on the evening before, 12 October 2022 from 7:00 pm in the Restaurant Bar of the DIWOTEL.

Chat with colleagues and business associates, exchange ideas or make new contacts in a convivial atmosphere.

Attendance at the Get-together can be indicated directly at the Registration for the Benchmarkday.


Cooperation partners


Media partners

Become a promoter

Take the opportunity to prominently present your company with your solutions, services, products, services and expertise to the participants at the German Entrepreneur Benchmarkday.

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